INSTAGRAM recently announced the launch of a new feature on its app that would help counter social media bullying.
The video and photo sharing platform also owned by Facebook revealed that the company have employed the use of artificial intelligence to detect bullying and other harmful content in comments, photos and videos.
The new addition called ‘Restrict’ hide demeaning comments from the public, which would only be visible to the receiver.
“Restricted people won’t be able to see when you’re active on Instagram or when you have read their direct messages, said Adam Mosseri, Head of Instagram in a statement.
“Our mission is to connect you with the people and things you love, which only works if people feel comfortable expressing themselves on Instagram. We are committed to leading the industry in the fight against online bullying, and we are rethinking the whole experience of Instagram to meet that commitment.
“These tools are grounded in a deep understanding of how people bully each other and how they respond to bullying on Instagram,” the statement read in part.
The new feature is much more deliberate, allowing users to hem in their bullies, away from the rest of their followers and targeted teens as they are less likely to report online bullying even when they are the ones who experience it the most.