2Baba exits Now Muzik after 20 years

MULTIPLE award-winning Nigerian singer and producer, Innocent Idibia known as 2Baba has exited ‘Now Muzik’ 20 years after partnering with the music company.

This was made known on Wednesday, March 6, via Instagram where the CEO of Now Muzik, Efe Omorogbe expressed appreciation to 2Baba for the years of friendship and trust.

“I am grateful to 2baba for the trust, and for the friendship. I am proud of the brands we built together, the music we made; the fans we entertained.

“2Baba is one of the greatest Nigerian musicians of all time and it is an honour to have had the opportunity to walk side by side with him, watching and helping him make magic over the past two decades.

“My team and I look forward to now supporting from the sidelines,and continuing to advocate for any and everything 2Baba”, he wrote.

In his response, 2Baba admitted that the Now Muzik team and Omorogbe played a vital role in the success of his music career, stating that they brought his talent and vision to life.

“I know it’s a cliche but every good thing must come to an end. I owe a lot of my career success to Efe and his team at Now Muzik. Everything I’ve been able to achieve is as a result of the support of so many people and organisations working with me to bring my talent and vision to life. Now Muzik is one of such companies and I couldn’t be more grateful to them,” he said.

2Baba started his music career in mid 1990s and adopted the stage name “Tuface (2face) which he eventually changed in 2016 to 2Baba.



    In the early stage of his music career, himself alongside Augustine Obiabo known by his stage name, Blackface and Chibuzor Oji, known as Faze formed a band known as ‘The Plantashun Boiz’.

    The group got disbanded in 2004 after which 2baba went solo and then joined the ‘Now Muzik’ management.

    After partnering with Now Muzik, 2Baba has put out eight albums and amassed over 400 million listens on various digital platforms, including, Spotify, Boomplay, Apple Music, YouTube, among others. He has received over 60 awards, including the Lifetime Achievement Award at the 2023 Trace awards.

    He will now be represented by his own company,  Hypertek Digital.

    Join the ICIR WhatsApp channel for in-depth reports on the economy, politics and governance, and investigative reports.

    Support the ICIR

    We invite you to support us to continue the work we do.

    Your support will strengthen journalism in Nigeria and help sustain our democracy.

    If you or someone you know has a lead, tip or personal experience about this report, our WhatsApp line is open and confidential for a conversation


    Please enter your comment!
    Please enter your name here

    Support the ICIR

    We need your support to produce excellent journalism at all times.

    - Advertisement


    - Advertisement