FACEBOOK’S parent company, Meta, on Thursday, June 27, ticked Nigeria blue in its professional dashboard, thereby approving the country’s eligibility for content monetisation.
Creators can now earn money through in-stream, ads, live ads, ads on reels, bonuses and subscriptions.
In March, Meta announced that it would enable content creators in Nigeria and Kenya to monetise their content on Facebook and Instagram with options and services scheduled to be launched by June 2024.
Meta in 2023, launched a new feature, “Ads on Reels”, a performance-based programme which pays creators based on the total number of views their reels garner, leading to the development the monetisation option.
“With a performance-based model, creators can focus on the content that resonates with their audience and help them grow,” Meta said after months of testing the programme.
The feature saw a positive response and has been active in America, Australia, Canada, and South Korea, paying content creators in these countries first with about a 30 per cent rise in the creator’s earnings within the first six months of its launch.
Kenya and Nigeria have a strong creator economy, with creators producing content in various categories, from skits and fashion to educational videos and other creative expressions.
Users must have at least 5,000 followers, share five or more eligible videos, and get up to 60,000 minutes of video views to be eligible to earn from the platform.
Every requirement that is fulfilled will have a green checkmark next to it, and the requirements that have not been completed will have an ‘x’ next to them.
Facebook technology periodically verifies that pages and profiles in professional mode meet the requirements.
The latest approval by Meta came weeks after The ICIR published a report on how social media turned ‘digital oil’ for Nigeria content creators.