The telecommunications company formerly known as Etisalat Nigeria has officially unveiled its new brand name, 9mobile, with a new logo and website.

The company’s new website is www.9mobile.com.ng.

At a news conference in Lagos on Wednesday, Boye Olusanya, Chief Executive Officer of the company, said the new logo is in conformity with the new name.

He said 9mobile will continue to sustain its outstanding service delivery for which it was renowned since its inception nine years ago.

“In our nine years of operations, we have remained at the forefront of innovation and taken pride in consistently delivering superior experiences to our subscribers,” Olusanya said.

“We continue to establish meaningful partnerships with our customers and partners by providing platforms that support their goals and aspirations.”

According to him, the new number-themed logo reflects the network’s futuristic slant.

“The colour green, both its light and dark variants, reflects vibrancy, dynamism, life and youth, as well as the brand’s ‘Nigerianness,’” he explained.

“With the launch of our new brand, our commitment to providing our subscribers with best-in-class telecommunications services continues.

“We live in a digitalised world and 9mobile is positioned to deliver more platforms, products and services, using the power of technology.”

The Etisalat group terminated its agreement with the Nigerian market following the inability to renegotiate a loan deal made with a coalition of financial institutions in the country.

The loan is worth $1.7 billion or about N542 billion.

Since relinquishing its original brand name, 9Mobile has been wooing its customers — with 15 minutes of free airtime that can be retained for up to seven days.