20.2 C
Abuja

APCON to sanction Sterling Bank for likening resurrection to Agege bread in Easter advert

Advertisement

Related

Advertisement
Advertisement

THE Advertising Practitioners Council of Nigeria (APCON) has vowed to sanction Sterling Bank Plc over a controversial advert which compared the resurrection of Jesus Christ to Agege bread.

In commemoration of the Easter celebration, the bank had published an advert that said, “Like Agege Bread, He Rose”.

The post was shared on the bank’s pages across various social media platforms.

The development generated a lot of angry reactions on social media, particularly from adherents of the Christian faith.


READ ALSO
As Easter celebrations wind up: Chicken, a luxury, say consumers

Buhari, in Easter message, preaches sacrifice, forgiveness, love

FCT residents prepare for Easter, Eid, amid rising food prices

- Advertisement -

Presidency describes Kukah’s Easter message as ungodly


Many people who reacted in the social media demanded that the post be pulled down, describing it as insensitive and insulting to Christians.

They also asked the bank to tender an apology.

The bank complied by pulling down the offensive post and replacing it with another one. The bank also tendered an apology.

Referencing John 8:7, the new post said, “…Let he who has never sinned cast the first stone”.

“Forgive us in the spirit of Easter!

“Blessed is the one whose transgressions are forgiven, whose sins are covered. We humbly celebrate His resurrection, the defeat of death and the hope of salvation,” the bank added in the new post.

- Advertisement -

However, in a statement sighted by The ICIR on Monday, APCON condemned the bank’s action.

The statement signed by Registrar Olalekan Fadolapo said APCON “will take necessary actions to ensure that Sterling Bank is sanctioned” for the development.

“The Advertising Practitioners Council of Nigeria (APCON) has observed with displeasure the insensitive and provocative Easter celebration advertisement by Sterling Bank Plc which compared the resurrection of Christ with Agege Bread.

“The distasteful advertisement was neither submitted nor approved for exposure by the Advertising Standards Panel (ASP), the statutory Panel charged with the responsibility of ensuring that advertisements conform with the prevailing laws of the federation as well as the code of ethics of Advertising in Nigeria,” the statement said.

APCON added that it would ensure “that no religious belief or faith is ridiculed by any blasphemous advertisement exposed in any guise.”

Author profile

You can reach out to me on Twitter via: vincent_ufuoma

Support the ICIR

We invite you to support us to continue the work we do.

Your support will strengthen journalism in Nigeria and help sustain our democracy.

[molongui_author_box]

If you or someone you know has a lead, tip or personal experience about this report, our WhatsApp line is open and confidential for a conversation

Advertisement

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Support the ICIR

We need your support to produce excellent journalism at all times.

Advertisement

Recent

IATA slams Nigerian government over Emirates’ blocked funds

THE International Air Transport Association (IATA) has slammed the Nigerian government over its failure...

Lagos State government extends ‘okada’ ban to four LGAs, five LCDAs

THE Lagos State Government has extended the ban on the activities of commercial motorcycles,...

Opponents spreading fake news, blaming LP – Peter Obi

LABOUR Party (LP) presidential candidate Peter Obi has accused his opponents in the 2023...

Meedan offers grants to combat climate misinformation

MEEDAN is accepting applications for the Check Global Independent Media Response Fund, which addresses global challenges...

NLC slams Akwa-Ibom CJ, demands Inebehe Effiong’s release 

THE Nigeria Labour Congress (NLC) has asked the Chief Judge of Akwa-Ibom State, Justice...
Advertisement

Most Read

Advertisement

Subscribe to our newsletter

Advertisement